menga.net rich@menga.net

Is the PC dead for real this time?

2/1/13

97086162In the technology world, very little ever truly dies, but rather just fades away. An example of this is that there are some people who still use pagers (mostly for people who perform maintenance work of some kind).

When it comes to the PC, there have been many "The PC is dead" articles that have been written. It happened when the total disaster that was Windows Vista was launched; it happened again when the iPhone was launched; it happened yet again when Windows 7 was launched, blah blah blah.

But this time it's different. PCs are genuinely in danger of being put into "dead" status this time, and I'll tell you exactly why.

"Dead" in the context I'm speaking of is defined as "not mainstream". When people see "dead", then immediately think, "vanished"; that's not what I'm saying. As said above, no technology ever truly dies but rather just slips out of the mainstream consumer market and never comes back.

I have dropped link after link after link after link like this one which clearly shows that PCs are in big frickin' trouble, as in a sales slump they have not been able to pull out of on a worldwide basis. IDC Research Group, whose reports are arguably the be-all/end-all when it comes to sales reports indicate in a very damning way that PCs have dived in sales for two years in a row during the holiday season - and that's when all the real sales are made because that's when consumers are buying the most stuff.

I could drop 20 or even 50 links, all from very reputable sources, all saying the same thing: The PC is dying.

But let's say for the moment you don't believe any of those figures even though they've been proven time and time again to be accurate.

Go to any major department store, then go to the electronics section, and tell me the first thing you see. That's right, phones and tablets. Now tell me the next thing you see. That's right, laptops and netbooks. Now tell me the LAST thing you see. That's right, desktop computers - and they're usually shoved way in the back very much on purpose for the simple reason that people aren't buying them.

Let your own eyes show you what's happening. Remember how the electronics section at department stores used to be filled with PCs? Remember how electronics stores used to display PCs prominently? Neither does that anymore; they're all putting phones, tablets and laptops front and center.

If you don't believe me, again, go look for yourself. No matter where in the world you are, all the stores are doing the same thing.

And I want to make something very clear, phones and tablets are not a fad. They are entrenched in the market and are all being put front and center.

Gaming will not "save" the PC

It is very easy to look at what happened with Diablo III in 2012 and think that gaming is going to save the PC, being that D3 busted sales records in a very positive way.

However, that did not bring PCs out of their sales slump. Not even close.

When anyone mentions the PC's staying power, the first word spewed out is "GAMERS!!!1!11!!" No, no... sorry. Gamers will not save the day for the PC. Not happening. Again I will remind you that not even the mighty Diablo III could do it. And when you take into account all the other PC games sales, they didn't save they day either for the PC.

I've got two words for you: Angry Birds.

Now check this out: Think D3's sales figures are impressive? They're nothing compared to Angry Birds, which currently stands at OVER 12 MILLION SOLD [correction] which has been downloaded will over 500 MILLION TIMES, and that was back in 2011! D3 is nowhere close to that figure and never will be.

At the end of the day, it's all about how much or how little was sold that determines whether anything in the electronics market has true staying power or not.

The bitter truth is that people are simply not buying PCs. Two years of negative direction sales in a row don't lie. The immense popularity of phone app sales trouncing PC game sales don't lie. The department and electronics stores all shoving PCs to the back don't lie either, because they know what sells best.

How much more proof do you need? I'm not saying any of this to insult you, believe me. I'm saying just to look around and see what's happening both on AND OFF the internet. Look for your PCs where you shop. Do you see them? And if so, do you have good choice? I'm betting the answer is a big "no" on that one.

The PC market will revert back to professional and hobbyist territory only

"Professional" = workstation-style computers needed in offices for things like graphics design, the sciences, research and development, and so on.

"Hobbyist Territory" = the way PC sales were prior to the internet becoming popular circa the early 1990s.

Since most who read this will be the hobbyist type, I'll explain more in detail what that means.

In the early 90s, PCs were still in nerds-only territory; this was at a time when the online experience was via the BBS, America Online, Prodigy or CompuServe. I was using BBSes back then (in MS-DOS, thank you very much).

The PC community of the 90s was fairly tight-knit, it was a great time for gaming and there actually used to be real "computer stores" back then. And I mean the kind that were smaller and not the big-box electronics retailers like Best Buy.

This "computer store" I mention is something I'm sure will make a comeback once the PC falls out of the mainstream light, similar to how there are now small-time hobbyist electronics repair shops who repair old cassette decks and record players.

I'm also sure computer clubs, as in the real-life kind, will also come back once PCs are out of the mainstream. Gamers may even start having LAN parties again (which would be cool).

I hate tablets?

I know that PCs are on their way out. I knew about this at the start of 2012, never mind 2013. When I read all the reports of what the manufacturers had planned, combined with the already-known PC sales slump then, I knew PCs were in huge trouble.

But the blunt honest truth is that I hate tablets.

Yep, I said it, and it's true. I hate tablets. I hate them because they're built to be disposable. I hate that it's basically impossible to upgrade one. I hate the walled-garden environment of a mobile OS. I hate the touchscreen. I hate everything about it.

Surprised? Don't be.

See, even though I know PCs are on death's door in the mainstream arena, I'm not going to cling to it and "defend" the PC as if it's a member of my family. Things change with electronics, and that's the way it is.

The entire reason the electronics industry has such a hard-on for tablets is because of these reasons:

  1. A tablet can be built super-cheap
  2. A tablet can be shipped super-cheap because they're so light
  3. A tablet is designed to be disposable so it forces people in to buying them again and again.

Yes, tablets are a total snow-job. I totally see that. I GET THAT. I never in my life claimed to be a fan of the tablet-style computer because I sincerely believe it is a bad, counterproductive way of computing.

So don't think for a second I'm pro-tablet, because I'm not. In fact, I'm anti-tablet. But I also see how the retail industry is treating the PC. They hate it and want it gone because it's big, bulky and hard to sell. They love mobile because it's small, light and easy to sell - and at the end of it all, that's what's going to kill the PC.

10 comments

  1. André 2/2/13 at 2:56 AM

    Hell, now a days it's hard to find even a laptop in a store, much less a standard tower.

    The only ones still going strong are the VAIOS, macs and other fancy pants stuff.

  2. Rich 2/2/13 at 3:09 AM

    You basically just described the exact reason I bought a Lenovo ThinkPad E430 recently. Good new laptops with Windows 7 are getting tough to come by, and in just a few months they'll be next to impossible to get new - even online. I grabbed mine while it was still available because I wanted something good with Win7, because I don't want to go anywhere near Win8.

  3. Barry Arnold 2/2/13 at 9:27 AM

    mmmm...I seen something along that line in some stores but not all of them. Depends on how the racking is laid out.

    When one walks into a regular Future Shop around here the towers tend to be mixed in with the laptops and ultrabooks or...if one is looking to dump product bring them to the front 'sales' positions. The better stuff usually is at the rear of the store...

  4. Rich 2/2/13 at 11:32 AM

    Unfortunately, the ultrabooks haven't been selling well because their price points are just too high. I've seen some deep-discounting happening with them but I don't know if that's going to save them...

  5. Barry Arnold 2/2/13 at 5:12 PM

    I never did like the bloody things anyway, but there ya go. I did think some marketing guys pushed the envelope a bit hard on that idea.

  6. Rich 2/2/13 at 5:19 PM

    Agreed. Although a lot of what makes them awful is Windows 8. Check out the reviews on this ultrabook from the "Feedback" tab. The comments there pretty much speak for themselves.

  7. Megler Smekk 2/2/13 at 9:01 PM

    " Although a lot of what makes them awful is Windows 8."
    Nothing wrong with Win 8. Just install Classic Shell and boot into the Desktop, and it works just like Win 7. Surprised how smooth it runs...

  8. Rich 2/2/13 at 9:04 PM

    There's that, and also the insanely popular (for Windows 8 users) Start8: http://www.stardock.com/products/start8/ It's a paid program (boooo, hissss), but good for those that don't know how to do the Classic Shell thing.

  9. Taurean 3/13/13 at 9:38 AM

    I agree with this article, and I'm an enthusiast PC user. I think the PC has already gone back to it's old status of being used mainly by professionals and hobbyists . I see more phones and tablets in stores today than I do laptops, and PC's are rare.

    PC gaming has fallen into a slump as well and it won't change anything. Consoles and mobile devices are where the money and consumer interests lie, so that's what most companies are focusing on.

    • Rich 3/13/13 at 10:09 AM

      There's that and also just the outright boredom most gamers have about new titles these days. "Oh, another Mario game." "Oh, another FPS." "Oh, another RPG." Diablo III was also supposed to be the game that 'saved gaming,' but it didn't. Even the guy who originally created the Mario games is basically saying that unless the titles start getting better, the gaming industry is toast.

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