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5 reasons why disseminating everywhere is a bad idea

Disseminating everywhere is where you sign up for every single possible popular (or even non-popular) social network you can find, then have everything you write is blasted out to all those networks.

There are several immediate issues when doing this.

1. Every social network has a different TOS and privacy policy.

On some networks you own all your content while on others you don't. On some networks everything posted to the system is a-okay while on others there are restrictions and could cause you to lose your account there. On some networks the post frequency limit is unlimited while on others it's purposely throttled.

You get the idea.

This is why I think sites like Ping.fm aren't such a great idea. Sure, they'll disseminate all your stuff, but there are so many unanswered questions as to what's "ok" and "not ok" concerning content that it's just plain ridiculous. Have you read all the privacy policies/TOSes for all the social networks you use to know what's good or bad to post? Probably not. And who would?

2. Deleting anything is a nightmare.

Let's say you posted something that you feel should be deleted. Doesn't matter what it is. Maybe you said a swear word and got some flak for that so you want it gone.

When you're disseminating everywhere, you're looking at a good 20 minutes just to delete that one post you made. Login to one site, delete, logout. Login to network #2, repeat. Login to network #3, repeat.

While it's oh-so easy to post everywhere, it's ridiculously difficult to delete something.

3. It's way too easy to lose control over your own stuff.

If you sign up for one service, that's easy to control.

Sign up for two, still easy.

Three? It's a little bit of a pain in the butt to maintain, but manageable.

Five? You'll completely forget about at least two that you use.

More than five? You might as well be in the "post and forget it" department, because you'll forget all the places you're posting to.

When you start going hardcore with all the social stuff, you'll simply forget what you have out there and moreover where it is. There will be sites you're disseminating to that you won't login to for many months. Then one day you say to yourself, "Maybe I should login to X network and see what's going on there", and discover the entire interface has changed because you haven't been logged in there in forever, so you have to relearn the whole thing all over again. At the end of it all you'll probably just outright delete the account instead of manually removing all your posts.

Talk about a colossal waste of time.

4. Social networks are purposely designed to be islands unto themselves.

This I find a bit funny and somewhat ironic.

The entire point of a social network is to share stuff, right? Right.

With social networks however, they are purposely designed to be one-way streets. Oh sure, you can have everything post to the network, but not pull data from it. And in the instances where you can pull data from it, you don't get "full functionality" unless you're actually logged into the social network it came from.

Why do they do this? The answer is simple: Advertising revenue. If you're logged into the network, they can show more ads to you. If not, they can't.

This island-unto-itself mentality of social networks is just plain annoying to deal with. If you want to share, with want being the keyword, you should be able to do it without any fuss at all. But there's a lot of fuss involved when you try to do things outside of those islands.

5. Share too much and people consider you an attention whore, spammer, or both.

Ah, yes, the old question of "how much is too much". Well, there's no official set of guidelines when it comes to the amount of content you should share in a given day, but you can always spot when somebody is posting too much and/or trying to go 100% slimy-car-salesman on you.

You know when someone is posting too much. You can also spot when someone is doing nothing but trying to SELL SELL SELL and being completely disingenuous.

When it comes to disseminating your content, people will be able to spot immediately if you're posting to a specific system just for eyeballs and not actual social interaction; it sticks out like a sore thumb.

The best advice here is simple. Don't be a post-whore and don't spam. You know how to spot both, so don't do it. If you do, people will call you on it and you'll lose readership, plain and simple.

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