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it's all in how you word it

I received a postcard in the mail that said the following verbatim, colors, underlines, case lettering and all:

IMPORTANT VEHICLE NOTICE

Your factory vehicle warranty coverage may be approaching the expiration date (or may have passed by the time you receive this notice).

YOUR RISKS

If you choose NOT to take action, you will be FINANCIALLY LIABLE for any repairs that are necessary after your warranty expiration date.

ACT NOW

You still have time to ACTIVATE out-of-warranty vehicle coverage. However, it is important that you respond immediately - vehicle service contract coverage is time sensitive.

If you plan to continue driving this vehicle, please contact us as soon as possible.

Call Toll-Free Today: [phone number here]

$200 DISCOUNT
on first call activation!

Y'know, I've seen some lame pitches in my day. This one literally gave me a chuckle because it's all normal everyday crap reworded to SOUND IMPORTANT. Yeah, we see this all the time, but this is just so.. obvious. 🙂

The part that gave me the chuckle was the FINANCIALLY LIABLE part. Well, no duh, Sherlock. If your vehicle is out of warranty, you pay out-of-pocket for repairs. DUH.

And the $200 discount? 200 from what? Not said, of course.

I filed that postcard. In the garbage.

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