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kid cereals

cereal boxes

I went to the market today to get some sushi because I like it. "California rolls", specifically. Tastes good, but I don't touch the wasabi because I like my mouth not to be on fire.

The aisle I passed through to get to the seafood area was the one with all the breakfast cereals in it. The colors from the boxes jump out at you (as designed) and you can't help but look.

Anyway, I made it through the aisle but then I thought, "Y'know, I haven't had any actual cereal in at least two years...", so I walked back and took a look at what was there. I decided to get one of those "multi-pak" things; there are three kinds of these. a) 100% sugar-infested crap, b) 75% sugar-infested crap and c) 50% sugar-infested crap. I went for choice B.

Breakfast cereal to the best of my knowledge is made of one of three things. Corn, oats or wheat. Kid cereals in particular are mostly corn because it's sweeter.

Something that I've known for a long time is that since I'm aware of of what breakfast cereal is actually made from, I know that most cereals are essentially sugar-flavored horse food (oats, specifically) - and I'm okay with this. Someone figured out a long time ago that if you dump enough sugar on oats and douse it in milk, people will eat it - and the rest is history.

I bought the cereal for two reasons. First, the boxes themselves. They are bright, festive, and at least you know in the multi-paks that one box is in fact one serving. Second, I have many childhood memories that involved eating sugar-infested oats, corn and/or wheat. Just about every day before school I'd down a bowl of sugar-infested crap. Buying the cereal was an easy way to relive old memories on the cheap ($4.39 to be exact).

Something I noticed is the boxes have changed - and I'm not just talking about the logos. The physical dimensions are different. Now they're taller/skinnier instead of short/squat. It's still the same 30-to-32g serving, but I guess the tall/skinny thing make the boxes look bigger.

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