kleenex has the fugliest tissue box

This is the only tissue box design that has made me seriously consider buying a tissue cozy to get away from its ugliness.

Kleenex Ultra Soft is my favorite tissue because my nose likes it best. I have no complaint about the tissue itself. Just the box.

Some time ago, Kleenex changed the design of the box for Ultra Soft to have a decidedly loud tropical theme to it. The previous design had a much more normal look to it and was good, but this one isn't.

Ordinarily, I would never complain about something like this, because after all, it is just a box of tissues. However, I see this LOUD design every time I go in my bathroom, and it's annoying.

I'm sure the art on the box is designed to appeal to women. Maybe Kleenex ran some designs through a focus group, the group was all women, and they said yeah, we want that loud tropical design like you'd see in a cheap gift shop. So they ran with that.

I'm a middle aged dude, and the box isn't just ugly, it's fugly. Kleenex either needs to go back to the old design or come up with something not so damned LOUD.

I suppose box designs like what Kleenex uses are what keeps the tissue cozy market alive and well.

Published 2025 Sep 11