rich menga books search contact

***Secret FSR Fender guitars? Yes, they exist, and they're right here

Amazon links are affiliated. Learn more.

Fender Yngwie Malmsteen strings... worst idea ever?

Fender 073-3250-600 Yngwie Malmsteen Signature Electric Guitar Strings

No, the above is not a joke. Fender really did release a set of "signature" electric guitar strings.

Is this one of the dumbest things they've ever done?

Let's talk about that.

I'm on YouTube, and I thought I'd go visit Fender's channel since I hadn't been there in a while; I found this video, released 14 May 2014, which at the time I write this is 42 days ago, so it's not old.

The video has ratings and comments disabled (which is not the first time Fender has done that with a Malmsteen video on their YouTube channel), and that immediately said to me, "Uh-oh.. this can't be good."

My instinct was right.

Fender is known as the first company to have an artist signature guitar, the Eric Clapton Stratocaster, still sold today. Arguably, it is the best artist signature guitar they make because it's one of the few that actually improves upon the instrument with features that a lot of players like. Another would be the Eric Johnson Stratocaster, also a true player's guitar. As for the rest of the signature guitars.. eh.. not-so much.

However, this is the first time I've seen Fender totally jump the shark when it comes to artist signature stuff. But maybe that's on purpose. I'll talk more about that in a moment.

Okay, so... the video shows a signature guitar that's been around for a while. But now it can be "accessorized" with signature overdrive pedal, signature strings, signature guitar cable (groan..), signature headstock tuner (double groan...), ugly-ass strap and case with ugly-ass lining.

Now you know, you know the marketing and PR people at Fender were up to something with this. What, exactly? Keep reading.

If you play guitar and play heavy metal at all, you've heard of Yngwie Malmsteen. And you figure out pretty quickly that the internet hates Yngwie Malmsteen. There are many guitar players who absolutely hate that guy. They hate his playing, his attitude, all of it. And when I say they hate the guy, they really hate the guy.

But as much as people hate the guy, his artist signature Stratocaster guitar is a good seller. If it weren't, Fender wouldn't still be making it.

I think what Fender is doing here is testing the limits to see how cheap they can go with "signature" before players stop buying. With a Malmsteen product line, Fender has almost nothing to lose because the internet already hates the guy to begin with. Only the most dedicated of fans would even consider buying stuff with his name on it.

If signature Malmsteen strings (which are basically nothing but Super Bullets in a weird gauge set and a black package), cables, bags, headstock tuners and the other kitschy stuff actually sell... well, that just opens up a whole new way for Fender to make money.

Anything classified as an "accessory" is something Fender doesn't have to make. They can simply license use of their logo, have someone else make the whatever-it-is, sell the product, Fender collects the checks and laughs all the way to the bank.

A whole bunch of "signature accessory" crapola may sprout up soon. Fender could work deals with every artist that currently has a signature guitar and "make" everything from strings to signature toilet paper. Wipe your ass with Yngwie's signature toilet paper? Hey, why not. Feel the power of Yngwie's shredding straight up your ass.

On a final note, the dumbest thing Fender "makes" right now is foam ear plugs that sell for 5 bucks, and you only get 8 of them. I can get 50 of them for just 5 bucks more. And yes, THEY ARE THE EXACT SAME THING, just without the Fender branding.


Best ZOOM R8 tutorial book
highly rated, get recording quick!

Gibson Les Paul Headstock New and Premium Used Gibson Les Paul guitars are all right here

⭐ Recent Posts

PRS SE EGThe guitar PRS wants you to forget, the SE EG
This is what PRS was making in the early 2000s.

NUX Duotime Stereo Delay Pedal3 solid reasons to use digital delay instead of analog
Switch to digital and you'll enjoy using the delay effect for guitar a whole lot more.

Boss RC-5 Loop Station Guitar Looper PedalWill looper drums ever not suck?
It is amazing that this problem still exists.

The best looking Dean Z I've ever seen
This is an example of when Dean does the Z right.

Black Sabbath - Black SabbathMy favorite Black Sabbath track from their first album
It's not what you think it is.

🔥 Popular Posts 🔥

Gibson MarauderGibson's "Norlin era" electric guitars
Norlin era Gibsons are some of the worst guitars Gibson ever made. Find out why.

PRS SE EGThe guitar PRS wants you to forget, the SE EG
This is what PRS was making in the early 2000s.

Fender Custom Shop Limited Edition Golden 1954 Heavy Relic StratEverything you ever wanted to know about nitro guitar finishes
Is it good? Bad? That depends on your point of view.

Ibanez AX120 - best cheap SG alternative?
This guitar is an absolute steal. You get a lot of guitar here for a very little price.

Why I still use RAR instead of 7z
Nerdy computer crap time.

Casio F-91WCasio F-91W cheat sheet
A quick guide on how to set the time, date and a few other tips and tricks.

Fender American Professional Stratocaster and TelecasterThe final word on Stratocaster vs. Telecaster
The final word on whether the Stratocaster or the Telecaster is the better guitar.