Weirdest 2024 Fender Stratocaster guitar color

Oh, do you have to pay a pretty penny just to get this.

Above is the Fender 70th Anniversary Ultra Stratocaster HSS. It's expensive, and it only comes in one color. That color is called Amethyst.

Actual amethyst is quartz with a violet color to it. And yeah, I think Fender did translate that to a finish fairly well. The color does "move" as far as I can tell and definitely looks like something upscale. And yes, this is the kind of finish that does change color depending on how you look at it.

Is this guitar all about the paint? Of course not, and there's certainly more to it.

Loaded in this guitar is the Ultra Quadra Tap humbucker and noiseless middle and neck pickups. The neck is roasted maple and does have a compound 10-inch to 14-inch fingerboard radius. Frets are of the medium jumbo size (which I personally prefer).

The body is sculpted and contoured everywhere, front and back. And you get locking tuners.

For the electronics, it's the best of everything Fender has. That Quadra Tap humbucker can be switched over to a single-coil easily, S-1 switching is present, and so is treble bleed circuitry.

On top of all that, it does come with a black tweed hardshell case. If you haven't seen one of those, it does look cool. I actually like it better than the regular tweed case color.

In the end however, it's that Amethyst finish that sells the guitar more than anything else.

Amethyst is, by far, the weirdest Fender color for 2024. But at the same time it's also the most interesting. The color "moves", shines, plays with light and just does neat things regular finishes do not.

This Strat, again, is not cheap, but yeah you do get some seriously good exclusivity with this one. Nobody is going to be able to copy this color. It would be exceedingly difficult to make a fake of this. And that's a good thing.

Published 2024 May 16

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