FTC may put hammer down on blogger shills
I'll start this one off by describing what a shill is as far as this bloggo is concerned. A shill is any blogger who has been paid off in the form of freebies or cold hard cash to write a glowing wonderful review, but at the same time never lets the audience know that he or she has received these perks.
Are you committing ad fraud in that instance? YES, because you're being disingenuous at that point. All you had to do was say, "I received X from X company, and this is my review on it" somewhere in your article. If you don't, that's fraud.
If I receive a freebie or two (which I sometimes do) from a company and write a review on the product either here or elsewhere, I will state up front that I got it for free to review and make no attempt to hide that fact, and neither should you.
You should always disclose whether you received anything you review on your blog (whether pro or personal) as a freebie or not. If you don't, you're nothing but a shill and absolutely worthless to the blogging community. Being a shill is just as bad as being a spammer, if not worse.
Best ZOOM R8 tutorial book
highly rated, get recording quick!
More articles to check out
- Fender 75th Anniversary Stratocaster confusion
- Are there any real advantages to a headless guitar?
- Telecaster is a good example of a one-and-done guitar
- The guitars I still want that I haven't owned yet
- Casio W735HB (I wish this strap was offered on G-SHOCK)
- EART guitars are really stepping it up
- Using a Garmin GPS in 2021
- Converting to 24 hour time
- The best audio tester for your song recordings is your phone
- 5 awesome Casio watches you never see